About Sell2EU

Built on Trust, Driven by Expertise

Sell2EU was born from real-world challenges faced by global sellers looking to expand into Europe. Our founding team, deeply rooted in both Germany/EU and China/Asia, has witnessed countless businesses stall due to complex regulations, slow bureaucracy, and unclear requirements.
To address this, we created Sell2EU — a compliance and growth-focused service platform that blends the rigor of the German legal system with deep insights into the Chinese market. Our mission is to deliver tailored cross-border solutions that help businesses enter Europe with confidence and clarity.

Your Trusted Gateway to Europe

From day one, our objective has been clear: to go beyond document processing and build a complete “compliance + growth” roadmap for our clients in Europe.
We’ve already helped:

A Shenzhen-based electronics brand go live on Amazon Germany in just 30 days;

Multiple Chinese manufacturers successfully transition from OEM to direct-to-consumer brands;

Cross-border service agencies register hundreds of EU companies with full compliance and zero risk.

Let Professionals Handle What Matters Most

Our team knows the laws of Germany and the realities of global trade. From German notaries to Chinese customs, we’ve walked this road — now we’re here to walk it with you.

Our Vision

To be the most trusted partner for global businesses entering the European market — transforming compliance barriers into competitive advantages.

Our Mission

To empower brands, sellers, and manufacturers with local expertise, modular support, and executional excellence — delivering a lower-risk, faster, and more results-driven path into Europe.

Core Values

🔍 Radical Transparency — No hidden fees. No vague processes. Everything is explained up front.
🛡 Professional Rigor — All documentation is handled in-house by our German-based legal and compliance team.
📈 Growth-Driven — We don’t just help you start. We help you scale sustainably.
🌍 Flexible Collaboration — Remote setup? In-person consultation? Chinese-speaking advisor? You decide.
🤝 Built on Trust — Over 80% of our clients return or refer others — because results speak louder than promises.

Ready to Expand?

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